Working closely with the client, the team carried out a discovery session in India for 4 days, understanding both user and business’s needs. With the improved UX and visual designs, users are now able to personalize unique messages to multiple recipients within a single journey.

We have designed with the principle of components and modules that can be easily understandable across a range of different templates to help digest information easily at a glance.

Awards:

Bronze in Asia eCommerce awards 2019

Silver in Communicator awards 2020

Although GNC is a known brand to many, it’s online presense has seen a high cart abandonement rate of over 80%. Their target audience are mainly women and men above 40 years old and are not as tech savvy.

We worked together with the client to understand more about the business and target user groups before revamping the site. Introducing features such as loyalty points, supplement comparisons and auto replenishment. With these new features that are highly seek in store, we create convenience to the users with an intuitive revamped site.

Awards:

Silver in Asia eCommerce awards 2019

Challenge

The website primarily caters to an eCommerce platform, with a focus that leans towards a singular perspective rather than that of a marketplace. Unfortunately, the website's performance, particularly in terms of speed and user experience (UX/UI), falls short causing a drop in transactions.

Focus

To focus on building a comprehensive marketplace, the revamped site will prioritize user-friendliness, allowing users to seamlessly interact with products, simplifying search processes, and enhancing search engine functionality to suggest more relevant alternatives.

Designed with the principle of components and modules that can be easily adapted across a range of e-commerce, marketing and articles content, the team revamped Globe online portal with a new proposed UX and visual design.

Unique templates were then created to encourage engagement while exploring the different services, products and plans. When designing for products, we used a combination of grid lists components to allow quick scanning and to easily spot the key differences such as product name and pricing. 

Involvement: Visual Design

Revamped existing Singapore Airlines website with a new proposed UX and visual design to help bring user experience to the next level. With the primary booking widget maintaining at the top, the other features follow accordingly base on user testing in giving the best experience. Because it is such a heavy site, it is designed in a way for the user's convenience on what they would like to see on load.

Involvement: User Experience, Digital Design

Redesign Lux About Us page with the idea of going through the perspective of Lux's master perfumers point of view. The selling point is to better explain Lux's behind the scene, the studies and testing that had to be gone through before finalising on the perfect scent that many are appreciating today.

While scrolling through the page, user will go deeper into some of the things that Lux are working on globally, as well as the effort that the brand is bringing to it's audience.

Designed and set the art direction for desktop and at the same time, maintaining the same level of emotion while viewing on mobile.

Being involved in a pitch for Standard Chartered global account, I was assigned to revamp their existing website.

With the new aesthetic art direction, it provides a friendlier user experience which allow user to obtain relevant information easily.

Involvement: Digital design

Helped out in designing a Microsite for Sheraton Macau opening. By collaborating with the many attractions, user will be able to enjoy while indulging into a warm, relax and pleasant stay in the  hotel.

Involvement: Digital Design